Tuesday, December 11, 2007

Apple Raises iPhone Sales Limit to Five Per Person

Apple Raises iPhone Sales Limit to Five Per Person



Remember I told you about Apple putting a two-per-customer limit on iPhone sales? It seems the company has quietly raised the limit to five now, according to Wired's Epicenter, which confirmed the rumor with an Apple representative.


Many believed Apple had initially set a limit to discourage unlockings and resellers, but an Apple rep said the company just wanted to ensure enough iPhones would be in stock during the holiday season. Paying with a credit card is still a requirement, though, which means the company is still able to track iPhone sales per person.

No one really knows why Apple changed the limit, although recent reports indicate iPhone sales in Europe have been sluggish since the phone was released. In France, only 30,000 iPhones sold five days after its launch, while only 10,000 units sold in Germany on the first day. That's a small number compared to the 270,000 iPhones sold in the United States the weekend it was released. Three things seem to be responsible for the lack of iPhone enthusiasm in Europe: price, lack of 3G, and the carrier.

Source: tech.yahoo.com
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