Saturday, November 3, 2007

Top 7 Behaviors If You Are Using Relationship Selling to Increase Sales

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To increase sales is about making connections with the people also known as qualified prospects that have a need, a budget, decision making authority and urgency. Making and maintaining these connections is essentially what relationship selling is.



To be successful in relationship selling, you must demonstrate some key behaviors. From my observations after being in sales for over 30 years, I believe that these 7 behaviors will help you make even more sales.




  1. Proven Sales Process Do you have a systematic way to move your prospects through your marketing and sales funnels? A proven sales process helps you to achieve this goal as well as to tell you when to stop those behaviors that are keeping you from your goal to increase sales. Each step (the respective behavior) must be successfully achieved before you can proceed to the next step or behavior.


  2. Consistent Follow-Through Are your behaviors consistent respective to follow through? Do you follow up on your promises to send something or to make that call on time when you promised? Many sales opportunities are lost because of this behavioral inconsistency.


  3. Think of Customer First Are your behaviors thinking of the customer's needs first? In relationship selling, the behaviors should be focused on your customer and not on yourself.


  4. Keep an Open Mind Do your behaviors demonstrate an open mind? What this means is that do you look at every interaction as a possible way of establishing another new potential relationship? Or, do you view some people of not being worthy of your attention and later you realized that you lost an significant sales opportunity?


  5. Authenticity Are your behaviors always authentic? Do you consistently demonstrate your personal values and business ethics where you essentially are walking your talk? Since relationship selling is about connecting with people, if your ethics are suspect will people want to have a relationship with you less alone buy from you?


  6. Reputation Are you known for having behaviors that reflect an extraordinary reputation? Again, this is all about your ethics or values. Do you engage in knocking your competitors or in gossip? Are your products and services also reflective of the highest quality possible?


  7. Ongoing Professional Development Do your behaviors demonstrate a commitment to ongoing professional development? Are you bringing new information to your prospects and clients that will give them value and potentially help them to achieve a strategic competitive advantage?



Are these the only behaviors needed within relationship selling? Absolutely not! But, they are a place from which to start.




Do you want more sales? Then register for FREE professional sales skills assessment http://www.processspecialist.com/sales-skill-assessment.htm.



Are you where you want to be? To find out where you are, then M.A.P. for Success, a FREE email course may help you begin to chart a course of business, professional or personal success. Visit href="http://www.processspecialist.com/action-plan.htm">http://www.processspecialist.com/action-plan.htm.



Please feel free to contact me, Leanne Hoagland-Smith, Your Chief People Officer and Business Coach, who works with individuals and organizations that are tired of not being where they want to be and truly want more for their businesses and their selves. 219.759.5601



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